More TV Channels in Andhra Pradesh

Telugu TV channel space may soon see overcrowding due to launch of more channels by MAA TV and TV9.
Maa TV will launch 3 Telugu TV channels in Music and Movies, a Devotional and a news channel in this year. Name of the devotional channel is finalised as Maa Bhakti.

Latest share holders in MAA TV:
Chiranjeevi-20%
Nagarjuna – 20%
Prasad (Matrix Labs) – 20%.

No.1 news channel of Andhra Pradesh, TV9, is planning to launch 3 channels in Andhra Pradesh. It will also launch Mumbai centric news channel, TV9 Mumbai in September.
TV9 will soon launch religious channel, Sanskriti, in June and TV1, entertainment channel, in July.

After the launch of these new channels, ETV and SUN networks may face stiff competition from Maa TV and TV9 networks. Zee group also has big plans for Andhra market. Is there really any market left for these new channels? Wait and watch.

Courtesy: India television

Analysis: Telugu TV Channels market share

ETV and MAA TV have regained their market share from Teja TV. Gemini TV and TV9 are maintaining their number one position in Telugu general and Telugu News successively.

Top Telugu News Channels:

. TV9: 52.3% market share. It is gradually increasing its lead over ETV2.
2. ETV 2: 36.4% share.
Both news channels are much ahead of Gemini News. TV9 is marching ahead with its presentation and good brand image.

Top Telugu General/Entertainment channels:

1. Gemini TV: 42% of market share.
2. E TV: 18.3% of total market share. It regained number 2 slot due to some innovative programmes.
3. MAA TV: 12% of market share. It is a niche Telugu channel with less emphasis on serials.
4. Teja TV: 11.4% of market share. It slipped from No.2 to No.4 position.
5. ZEE Telugu: 7.1% of market share.

ETV, MAA TV and ZEE Telugu are the major gainers while Teja TV is the major loser in the recent Survey. Gemini lost some market share to the rivals due to over emphasis on routine serials with little innovation.

Source: TAM and Business World.

Top 5 Telugu TV Channels in Andhra Pradesh

Andhra Pradesh Television market is the most competitive one in India. No channel has much superior share in the market. Both Entertainment and News TV channels are facing severe competition here.
Top 5 TV Channels in AP:

Gemini TV is the number one Telugu TV Channel in Andhra Pradesh with 22.53% market share. City cable is in second place with 15.74% share followed by Teja Tv with 14.25%.
ETV is in fourth place with just 12.4% market share folowed by MaaTV with 4.82% share.

Among News Channels, TV9 is in the first place followed by ETV 2.

Verdict: Sun TV Channels i.e; Gemini TV, Teja TV, Teja News, Aditya are commanding over 40% market share in the Telugu Television market.

Please comment about your favorite TV Channel.

Separate channel for TTD

Tirumal Tirupati Devastanam finally decided to launch a separate 24/7 TV channel to broadcast spiritual and devotional programmes.

It also broadcasts Lord Venkateswara sevas daily and information regarding accomodation and other facilities.

TTD Chairman B.Karunakar Reddy said in Tirumala today.