Analysis: Telugu TV Channels market share

ETV and MAA TV have regained their market share from Teja TV. Gemini TV and TV9 are maintaining their number one position in Telugu general and Telugu News successively.

Top Telugu News Channels:

. TV9: 52.3% market share. It is gradually increasing its lead over ETV2.
2. ETV 2: 36.4% share.
Both news channels are much ahead of Gemini News. TV9 is marching ahead with its presentation and good brand image.

Top Telugu General/Entertainment channels:

1. Gemini TV: 42% of market share.
2. E TV: 18.3% of total market share. It regained number 2 slot due to some innovative programmes.
3. MAA TV: 12% of market share. It is a niche Telugu channel with less emphasis on serials.
4. Teja TV: 11.4% of market share. It slipped from No.2 to No.4 position.
5. ZEE Telugu: 7.1% of market share.

ETV, MAA TV and ZEE Telugu are the major gainers while Teja TV is the major loser in the recent Survey. Gemini lost some market share to the rivals due to over emphasis on routine serials with little innovation.

Source: TAM and Business World.

TV9 to launch more regional news channels

TV9, a Telugu news channel, will be raising 200 cr to launch more news channels in various regional languages like Kannada, Gujarathi, Malayalam and Marathi. It is also planning to launch an African regional news channel.

Its slogan " News with Difference" made a significant impact on viewers.

It occupied top slot among Telugu news channels and sixth place among National News channels Below NDTV and AAJTAK.

TV9 launched in Telugu just before 2004 Andhra Pradesh Assembly elections came into prominence with sensational reporting.

With "Moddu Seenu Episode", it became synonymous with investigative journalism in Telugu.

Source : Business World